We have established in previous posts the importance of incorporating new technologies and social media in events, conventions, meetings, etc. However, social media is just one channels of digital marketing. Marketing has evolved tremendously over the past few years. Now incorporating RSS feeds, podcasts, search engine optimization (SEO), pay per click ads, and SMS and MMS messages will enhance the way you market your event, product or service. Although marketing and promoting events depend on the theme, concept and target market of the event itself, event planners can benefit from digital marketing since one of it's benefits include getting immediate feedback from the consumer.
Taking advantage of all the services the Internet offers can help you increase and improve how you market your convention, meeting, trade-show, conference and/or seminar. Google search engine provides several tools that can help you create a more efficient digital marketing plan. One of these tools is called a Google Analytics. This is a free and easy way to keep track of your website traffic and marketing effectiveness.
"Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites."
This is a great tool to have. For more information on the product and how to use it see the video click here.
Another tool event planners can use to enhance their event's marketing plan incorporating digital marketing is Google Webmaster. This is also a free and easy tool that helps you get data about crawling, indexing and web traffic. In addition, it sends you notifications every time there is a problem with your site. With Google Webmaster you can find out how Google views your site and how it is ranking it. You can also analyze data and see how many people found your site in search results, and how many people actually clicked on it. In addition, it tracks from all over the Web and shows you who added a link to your site. It also creates sitemaps in order to see how many pages have been added to your index. For more information on this great tool see this video.
As you can see search engines like Google are offering numerous services, for free, that help website owners learn more about what their visitor's trends and habits. This way website owners can personalized and enhanced their marketing techniques with actual and exact information. These are only a few tools you can utilize in order to obtain the best results when using and applying digital marketing. For more details on What is Digital Market? this is a good blog article, which explains and defines what it is exactly.