Start the Movement!

Difficult…but Not Impossible: Start the movement!
The development of IN Entertainment Co.

To develop a brand, a company, service or product has its obstacles but certainly it’s not impossible. This is the case of IN Entertainment Co. designed to be the first specialized event/convention company in Puerto Rico.  This is an innovative idea that has a very promising outcome. Knowing the obstacles and the economic depression the world is facing, anyone would back down on following their dreams or hold back on their plans, but fortunately with a good idea, a good business plan, and a determined group of followers, maybe NOW is the moment. This is what Kimberly Fowler, CEO & founder of Yas Fitness Centers, tell us about overcoming the obstacles when it comes to opening a new business. Her most important step is the first one, taking the "Leap of Faith" in your idea and product. Now, how can you develop your idea into a success? Easy...starting a movement!

Let’s use Derek Sirves talk, How to Start a Movement presented at Here with the help of surprising footage he explains how a movement begins and all the factors that must be taken into consideration in order for it to be successful. With his unusual video presentation and comedic approach he gets his point across in a very entertaining way.

Get to know Derek!
Derek Sirves is the creator of a new project called MuckWork, where he wants “to lessen the burden (and boredom) of creative people”. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients. In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

Applying it to your idea:
As we learned with the Derek’s speech, a movement is easy to create. Remember that a leader takes the leap of faith, but without the followers the idea crumbles.  This is a great way to approach your idea. Take more time, explore your market and make sure you brand yourself and your product, idea or service in a way people support and follow. 

In conclusion, IN Entertainment Co. here we come! Remember every path has its obstacles, how you overcome them is the real key to success.

Video: How to start a movement by: Derek Sirves